NEWSFLASH: Survey Shows Friday is Ideal for Marketing Emails

24 Jan Posted by in Swag Projects | Comments
NEWSFLASH: Survey Shows Friday is Ideal for Marketing Emails
 

A new study released by software firm GetResponse shows that out of the five days of the workweek, marketers send the fewest number of e-mails on Friday – just 14.9% of their weekly total. While marketers send so few e-mails on Fridays, consumers are actually highly-responsive on the last day of the workweek, opening 19.6% of e-mails. In fact, the worldwide marketing e-mail click rate is the highest on Friday, according to GetResponse results.

The study showed that e-mail inboxes worldwide receive the most e-mail marketing material on Tuesdays (17.9%), followed by Thursdays and Mondays. During the study period, consumers opened 19.9% of the marketing e-mails received on Tuesday, more than they do any other day of the week. But, consumers also opened nearly one out of every five Friday marketing e-mails, producing the second highest e-mail open rate of the week.