VR’s Growth and Increasing Accessibility

28 Mar Posted by in Swag Projects | Comments
VR’s Growth and Increasing Accessibility

Virtual reality, or VR, is far from a new technology. It has been around for decades, giving users the chance to experience and interact in a world that is separate to their real, everyday lives. The experience is immersive and believable. It enables the user to feel like he or she is part of the created world both visually, aurally and, in many cases, mentally. Until recently it has been cost prohibitive both from a development standpoint and a user standpoint but products like Oculus Rift, HTC Vive, Gear VR, and Google Cardboard are changing that in a big way.


Of all the advancements made to bring this technology to the mainstream market, Google Cardboard has focused on accessibility to everyone and is the most applicable to the advertising and promotional product world. Google Cardboard headsets are built out of simple, low-cost components. The headset specifications were designed by Google, but there is no official manufacturer or vendor for the device. Since these viewers are designed for use with smartphones you likely already own, the costs are a fraction of full featured VR headsets while still providing a unique and immersive experience.


This accessibility is expanding the applications of VR in a big way. VR as a medium has always been considered mainly an entertainment technology but it’s being adopted for education, advertising, healthcare, automotive, tourism, military & law enforcement, skilled trades, and air & space programs. Those are just a fraction of the new projects implementing VR into our everyday lives and it will only grow from here. VR truly needs to be experienced to be fully appreciated and that experience will likely soon become reality for us all.