How to Build Brand Awareness During Music Festival Season

31 Aug Posted by in Swag Projects | Comments
How to Build Brand Awareness During Music Festival Season

Even in light of the recent Fyre Festival disaster, music lovers will soon be donning their flower crowns for festivals taking place all over the country.

Large scale events like Coachella and Lollapalooza are the perfect opportunity for marketers to get valuable face time with millennial audiences and spread the word about their brand with promo products. Even if you’re not sponsoring a festival, you can still get your brand past the gates by giving your customers great swag to take with them.

There are the quintessential items, of course– sunglasses, fans, water bottles and rain ponchos. But why not offer something useful and unique, that will become the envy of everyone in the crowd?

Here’s just a few great options to consider:

  1. Beach towels. Most festivals might not be taking place on the sand, but customers will still appreciate not having to sit on the muddy ground.

  1. Umbrellas. No one wants to hide their carefully planned outfit underneath a plastic poncho. A well-designed umbrella will also stand out above crowds of people.

  1. Fanny packs. This once outdated accessory has seen a resurgence in popularity in the past few years, and is the perfect way for festival goers to keep their hands free and their items safe.

Contact us for more ideas to get your brand name seen at this year’s hottest music festivals!