marketing  // Posts tagged as "marketing"

18 Nov Posted by in Swag Projects | Comments

Study: Marketers to Spend More on Brand Awareness

Study: Marketers to Spend More on Brand Awareness

 Marketers are breaking out their checkbooks in an effort to build brand awareness. A recently released study reveals that 56% of marketing professionals worldwide plan to increase their spending on brand awareness over the next 12 months. Meanwhile, another 27% of marketers plan to hold steady on spending for brand building, according to the August […]

Read more...

13 Oct Posted by in Swag Projects | Comments

U.S. Services Sector Heats Up

U.S. Services Sector Heats Up

Now may be a good time for distributors to start prospecting with clients in the services industry. A recently released index showed that activity in the U.S. services sector continued at a 4 1/2-year high in July. “Service sector companies continue to perform strongly against post-recession trends,” said Chris Williamson, chief economist at financial data […]

Read more...

10 Oct Posted by in Swag Projects | Comments

Mobile Ad Spending to Rise 83%

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper and radio ads, continuing a dramatic marketplace shift, according to a new study from research firm eMarketer. Data shows spending on mobile ads will leap 83% in 2014 to nearly $18 billion. Newspapers will generate $17 billion, while radio will bring […]

Read more...

04 Aug Posted by in Swag Projects | Comments

Sales, Marketing Forecasts Up for Small Businesses

Sales, Marketing Forecasts Up for Small Businesses

Small businesses had a strong 2013, with more than 60% reporting increased revenues over the previous year, according to survey data released by Constant Contact. Owners expect the upswing to continue, with 81% of those surveyed optimistic that revenues will continue to rise in 2014. “It’s encouraging to see that small businesses expect their revenue […]

Read more...

27 Jun Posted by in Swag Projects | Comments

Regional Sales Report: NORTHEAST On the Rebound

Regional Sales Report: NORTHEAST On the Rebound

Northeast: The Rebound Continues   The Northeast is rebounding from atmospheric and economic storms quickly. Sales are up a healthy 9%, from $3.2 billion to $3.5 billion. While the South is number one, as far as total sales volume goes, the Northeast is number one percentage-wise with a 9% increase this time around. What’s more, […]

Read more...

20 Jun Posted by in Swag Projects | Comments

Regional Sales Report: WEST Sees a Tech Surge

Regional Sales Report: WEST Sees a Tech Surge

West: Tech Surge With tech and tourism driving growth, sales are up about 8%, from $3.9 billion to $4.2 billion. The West continues to be among the better performing regions of the country, economically. Perhaps the strongest sector of the entire national economy, technology is, of course, headquartered in the San Francisco Bay Area’s Silicon […]

Read more...

13 Jun Posted by in Swag Projects | Comments

Regional Sales Report: MIDWEST Looking Good

Regional Sales Report: MIDWEST Looking Good

Midwest: Looking Good An energy boom and manufacturing renaissance have led to a surge in certain job sectors and consumer confidence. Sales are up $100 million (about 2%), from $4.4 billion to $4.5 billion. There are some positive signs for promotional product and apparel distributors coming from all corners of the region. First and foremost, […]

Read more...

06 Jun Posted by in Swag Projects | Comments

Regional Sales Report: SOUTH Still Leads In Sales

Regional Sales Report: SOUTH Still Leads In Sales

South: Still Leads in Sales  The sales outlook continues to be sunny for the South as it grows sales 5%, from $7.9 billion last year to a bright $8.3 billion. Here’s why. Four of the top 10 Best States for Business on Forbes magazine’s annual list of winners are from the South: Virginia ranking #1, […]

Read more...

21 May Posted by in Swag Projects | Comments

NEWSFLASH: Mobile Ad Spending to Hit $31.45 Billion

NEWSFLASH: Mobile Ad Spending to Hit $31.45 Billion

Worldwide spending on mobile advertising skyrocketed last year and is poised to soar again in 2014, according to a study by eMarketer. Study data showed that in 2013 nearly $18 billion was spent on mobile advertising – a 105% annual increase. This year, that global outlay will jump dramatically, the firm predicts. “In 2014, mobile […]

Read more...

24 Jan Posted by in Swag Projects | Comments

NEWSFLASH: Survey Shows Friday is Ideal for Marketing Emails

NEWSFLASH: Survey Shows Friday is Ideal for Marketing Emails

A new study released by software firm GetResponse shows that out of the five days of the workweek, marketers send the fewest number of e-mails on Friday – just 14.9% of their weekly total. While marketers send so few e-mails on Fridays, consumers are actually highly-responsive on the last day of the workweek, opening 19.6% […]

Read more...