promotional products  // Posts tagged as "promotional products"

02 May Posted by in Swag Projects | Comments

How to Reach Generation Z with Promo Products

How to Reach Generation Z with Promo Products

It seems like brand marketers are just starting to understand the behaviors and attitudes of the much buzzed-about millennial demographic- and now there’s a new group to try to decipher. While Millennials adapted to a world of technology as they grew up, the generation born after 1995, Gen Z, has never known a world without […]

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15 Oct Posted by in Swag Projects | Comments

Q2 Distributor Sales Increase

Q2 Distributor Sales Increase

Data released recently by ASI shows that distributor sales grew by 6.1% in the second quarter of 2014, continuing a stretch of 18 consecutive quarterly gains. Meanwhile, the Counselor Confidence Index, a measure of distributor health, hit 113 in Q2 – just of last quarter’s record number – and well above the baseline that indicates […]

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27 Jun Posted by in Swag Projects | Comments

Regional Sales Report: NORTHEAST On the Rebound

Regional Sales Report: NORTHEAST On the Rebound

Northeast: The Rebound Continues   The Northeast is rebounding from atmospheric and economic storms quickly. Sales are up a healthy 9%, from $3.2 billion to $3.5 billion. While the South is number one, as far as total sales volume goes, the Northeast is number one percentage-wise with a 9% increase this time around. What’s more, […]

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25 Jun Posted by in Swag Projects | Comments

Industry Delegation Lobbies on Capitol Hill

Industry Delegation Lobbies on Capitol Hill

Nearly 70 industry professionals met with legislators on Capitol Hill in early April, bringing key ad specialty issues before U.S. senators and members of the House of Representatives. The L.E.A.D. (Legislative Education and Action Day) event, coordinated by PPAI on April 9 and 10, included more than 200 meetings with Congressional representatives and their staffs, […]

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20 Jun Posted by in Swag Projects | Comments

Regional Sales Report: WEST Sees a Tech Surge

Regional Sales Report: WEST Sees a Tech Surge

West: Tech Surge With tech and tourism driving growth, sales are up about 8%, from $3.9 billion to $4.2 billion. The West continues to be among the better performing regions of the country, economically. Perhaps the strongest sector of the entire national economy, technology is, of course, headquartered in the San Francisco Bay Area’s Silicon […]

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13 Jun Posted by in Swag Projects | Comments

Regional Sales Report: MIDWEST Looking Good

Regional Sales Report: MIDWEST Looking Good

Midwest: Looking Good An energy boom and manufacturing renaissance have led to a surge in certain job sectors and consumer confidence. Sales are up $100 million (about 2%), from $4.4 billion to $4.5 billion. There are some positive signs for promotional product and apparel distributors coming from all corners of the region. First and foremost, […]

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06 Jun Posted by in Swag Projects | Comments

Regional Sales Report: SOUTH Still Leads In Sales

Regional Sales Report: SOUTH Still Leads In Sales

South: Still Leads in Sales  The sales outlook continues to be sunny for the South as it grows sales 5%, from $7.9 billion last year to a bright $8.3 billion. Here’s why. Four of the top 10 Best States for Business on Forbes magazine’s annual list of winners are from the South: Virginia ranking #1, […]

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14 May Posted by in Swag Projects | Comments

NEWSFLASH: Promotions Mark Baseball Opening Day

NEWSFLASH: Promotions Mark Baseball Opening Day

Baseball season started in earnest and there was no shortage of opening day events and promotions to celebrate the unofficial first day of spring. The most popular Opening Day ballpark giveaways included team-branded calendars or magnetic game schedules, which were received by fans of the New York Mets, San Francisco Giants, Texas Rangers, Baltimore Orioles […]

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07 May Posted by in Swag Projects | Comments

SXSW: The Place to Build Bands & Generate Fans

SXSW: The Place to Build Bands & Generate Fans

Now in its 28th year, SXSW has evolved from a small, eclectic conference for the indie music scene to one where Fortune 500 companies like AT&T, Samsung, Nordstrom, Sprint and Miller use the massive event as a springboard to build their brands and attract the holy grail of consumers – those between the ages of […]

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20 Mar Posted by in Swag Projects | Comments

NEWSFLASH: Distributor Sales Surpass $20 Billion in 2013

NEWSFLASH: Distributor Sales Surpass $20 Billion in 2013

Ad specialty distributors increased their revenues by 5.3% in 2013, pushing total industry sales to $20.5 billion last year, according to a report released by ASI. The result is an all-time annual high, besting the previous yearly record of $19.8 billion in distributor revenues in 2008. Data also showed distributors grew sales by 5.7% in […]

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